MillerCoors Presents the Summer Innovation Lab

June 18, 2012 | Category: Contests | by Chris Watkins - 5 Comments



Put on your lab coat and goggles…

MillerCoors has led the way in product innovation and has also expanded its product portfolio to include new brands beyond the traditional mass-produced beers. These brands focus on more lighter health-conscious flavors to give those watching calories new options. Set to launch are the below brands and new can technology.
 

Coco Brevé – A sparkling, subtly sweet, bubbly alcoholic beverage made with real coconut water so the fun always comes naturally.
 

Crispin Super Premium Hard Apple Cider – Inspired by the classical, refined flavor styles of continental European cider making, Crispin “Blue Line” ciders are clean on the palate, with a crisp, not sweet, taste profile.
 

Silver Bullet Special Edition Can – For a limited time you can enjoy the same Rocky Mountain Cold Refreshment, and when the temperature rises, it’s even easier to have a refreshing ultimate summer accessory.
 

Miller Lite Punch Top Can – Pierce the top of your brew with whatever is handy to increase airflow for a smoother pour and pilsner glass drinking experience.
 
The beer giant wants to know what you think about their innovations, so what better way than to host an exclusive tasting “lab” for the entire new product line. On Friday June 22nd, Trees Atlanta turns into the MillerCoors Summer Innovation Lab.
 
Wanna be there? You can be. We’ve got your exclusive access to this awesome summer experience. One lucky winner will be chosen at random to receive a pair of tickets to attend the event. Tell us in the comments which new product you’re most excited about for a chance to try all the new innovations from MillerCoors. Deadline is tonight at 7pm.

Written by

Chris is the Managing Editor and Creative Director at eat. drink. repeat. If we could describe him in one word, it would be "awesome"...he's told us as much. An avid lover of sweets and all things beer, he's a social concierge to the masses and the go-to guy for the latest on upcoming Atlanta food and drink events.
Visit Chris on Twitter

Celebrate Sailor Jerry Day by Looking ‘Forward to the Past’
Wake Up to Wild Turkey American Honey
  • javier brown

    I am interested in trying the coco breve!

  • http://twitter.com/JoeSalome Joe Salome

    I am eager to try these New Crispin flavors. Went gluten free last year and now its all ciders and gluten free beer…but mainly cider. Hook it up! 

  • Chelsea Hindes

    The new Crispin line sounds perfect for summer!

  • http://twitter.com/quantumpEAch Erin

    Hi Chris,

    I am most excited about Coco Breve!  This product is very appealing because it combines coconut water which i drink after every run, and the refreshment I have come to expect from the MillerCoors brand. I find it ironic that just this morning I was listening to a segment on WABE (NPR – ATL – http://www.pba.org/post/coconut-water-craze-all-its-cracked-be) about the current coconut water craze and then I stumble upon this opportunity! 

    Although the directions ask for us to comment on the one product we are looking forward to I must say that I am very interested in the Crispin product as well.   Visually, I like the presentation because the label has a more refined aesthetic.  I find that most ciders are sold in packaging which has a very casual, kind of hokey look to them, but they have designed something which grasps the eye and appears to deliver a classy, refreshing beverage. 

    In close, I would be remiss if I didn’t take the time to express that  I am a huge fan of the classic – Coors Light.  My friends all know I call it the perfect BBQ beer because it is so crisp and refreshing when cold, but it is still enjoyable in those moments when circumstances prevent it from being as chilled as one may like. 

  • megan.herman

    The frosted glass adds to the premium look of the cider. I’m most interested in the “not sweet” claim. I find most hard ciders and most “girly” drinks way too sweet for my taste. So if this Crispin is actually more crisp then sweet, that would be great.